COVID-19 is slowly but surely becoming a thing of the past, people are starting to move on, and it’s time to get your business back on track. After such a long break period, it can be hard to make your customers enthusiastic about your products again. As businesses everywhere are planning how they will be able to bounce back from this worldwide pandemic, we are here today to offer some suggestions. SMS text marketing is how you are going to gain all your old customers back, along with many new ones!
Why SMS Text Marketing?
Just for one minute, consider that 52% of the world’s population owns mobile phones, and 2.71 billion of them are currently using smartphones. Even from these two numbers, it is clear that SMS is a dominating marketing channel. Here are a few other important reasons why your business should be integrating SMS texting in marketing strategies.
The Numbers Say So
If you still aren’t fully convinced, here are some statistics: –
● Most people respond positively to SMS text marketing. According to research, 9 out of 10 consumers would like for brands to communicate with them using SMS.
● SMS has an incredible open rate of 98 percent; meanwhile, email only has 18%.
● Over 90% of text messages are opened by recipients within just 90 seconds.
● According to 2016 research, only 29% of brands were using SMS for marketing purposes, so this is the window of opportunity you have been looking for.
It’s Personal
Nowadays, mobile phones have become a very personal tool. It’s the first thing we check in the morning; it’s always in our pocket and comes everywhere with us. Once your brand enters this inner circle (with permission, of course), you are going to have a more intimate way to have conversations with your customers.
It’s Really Easy
SMS marketing is also highly convenient and fast. It really doesn’t get simpler than sending a text message. Fit your engaging and dynamic promotion message in 160 characters, and you are good to go. And if you are worried about having too many recipients, our bulk SMS Text Marketing Platform will be your savior!
How To Use SMS Text Marketing After COVID-19
Here are a few easy tips and tricks to help your business thrive with SMS marketing after the worldwide pandemic.
1. Discounts and Exciting Offers
Get your loyal customers excited and make them feel special by offering special discounts using SMS. It can be a code for 15% off, a coupon in the SMS, or a link with a discount. This is going to both make your customers want to shop and remind them of your products.
2. COVID-19 Notices
Many people are worried about returning to the real world, and it’s your job to ensure that you care about their safety. Through SMS, you can inform your customers of all the measures and precautions you are taking to maintain a store environment that is COVID-free. You can summarize your actions and link a PDF or infographic as an SMS attachment that contains all your safety protocols. If you are an online store, this should include shipping safety information as well.
3. Important Notifications
It has been a long time since people have gone shopping, and with so many confusing restrictions, you must make sure your customers know your operating hours through SMS marketing. This SMS can also include the link to your online services if opening the store is not possible yet.
4. Well Wishes
There is no business without its customers, so it’s your task to make your consumers feel valued and appreciated. Especially in these hard times, everyone could use a nice message. Send an SMS thanking them for their constant support and wish them health. You’ll be surprised at how far one genuinely nice message can take you.
Wrapping Up
You really can’t go wrong with traditional SMS marketing. It’s a sure way to catch the eye of your customer’s and build a loyal relationship. To make your task easier, use our Bulk SMS Marketing or Enterprise Platform to help you send messages to your many clients and save tons of time!
