SMS is one of the most traditional means of communication that is still used widely today. It is effective and cost-reliable, which is why many companies use SMS as part of their marketing strategy. But, technology moves very fast in the 21st century, and the traditional means of communication must keep up if they want to stay relevant. For SMS, this is where rich communication services or RCS step in. Let’s discuss exactly what this new feature is and how it can play a role in your marketing strategy.
What are Rich Communication Services
Even though SMS is quick and easy, it’s no secret that it isn’t very flashy or exciting. There is only so much you can really do with text. Rich communication services offers a creative solution. Allowing companies to send messages featuring images, GIFs, videos, and other graphics. It is very similar to other communication apps such as WhatsApp Business.
Currently, it is available on Android devices and is called “Chat.” This Chat feature is accessed by using Samsung’s Messages app or Google’s Android Messages app.
The benefits of RCS messaging
As you can imagine, the benefits of RCS are too many to count. Not only are these messages attention-grabbing and aesthetically pleasing, but they are also a great way to promote your brand and stay in touch with your customers. Here are only a few of the many benefits of rich communication services.
● Chatbot and automated replies
● Rich features and media (GIFs, images, videos…)
● Much higher word limits
● Interactive (open links, make appointments, location sharing…)
● Group messaging
● Read receipts
● Branding opportunities
Some examples of how RCS messaging can be used
Now you know why RCS is so great, but how exactly can it be used? Well, here are some general examples of different sectors and how they benefit from this tool.
Tourism and Travel
People love convenience, especially when it applies to the stressful process that is traveling to another country. With RCS, an airline or tour agency can send their customers scannable tickets that won’t require any printing beforehand.
An airline could also keep travelers up-to-date on flight information such as gate changes, late check-ins, and more. Sending last-minute information through an RCS will almost always guarantee that your customers will see it immediately. This will definitely increase their trust in your company and ensure they return for their next flight.
Live Shows and Entertainment
Speaking of tickets, the entertainment sector will also benefit from delivering entry passes to buyers through RCS. If your venue is small or hard-to-find, help your customers out by sending interactive maps to guide them. Of course, this tool can also be used traditionally to promote new concerts, sales on tickets, and last-minute empty seats.
Finance and Banking
The finance sector plays a vital part in everyone’s lives, and identity checks are always a hassle. With RCS, your client won’t have to come to the branch and confirm their identity; this can be done simply with their phone. You can also keep them up-to-date on any changes regarding their contracts, loans, and applications.
We have a feeling that you are now convinced to try out rich communication services. Although it may sound complicated to set up, it won’t be with our team at Text Global. Contact us to set up a simple exploration call, where we will discuss what your business goals are, how we think you can use RCS to your advantage, and answer any questions you may have. We hope to hear from you soon!