Melody Maison is the go to online UK furniture store for well priced, classic country style furniture and Home accessories and for all things shabby chic.
See how Text Global has helped us
Overview
A little about Melody Maison
Established in 2006 from a bedroom start up, Melody Maison has become one of the UK’s preferred home furniture and accessories retailer. With a team of 44 members of staff and growing, Melody Maison is going from strength to strength. Their promise is to provide amazing customer service every step of the way. Backed up with over 18,000+ online reviews and a rating of 4.7 out of 5.
Challenge
What were they struggling with & what they looked to achieve
Melody Maison required a way to re-engage with existing customers to deliver promotional content and important service updates. Email marketing had always been the preferred channel, but the open rates averaged somewhere around 32%. As a result, service updates and promotional offers weren’t always being received. Leading to higher customer service enquiries and lower sales conversions. They needed a digital communication channel that guaranteed customers would get the message.
Approach
What we did to get the client setup
Text Global helped Melody Maison utilise our Enterprise Platform to deploy sporadic bulk SMS text marketing campaigns. Complimenting their email marketing efforts, ensuring open rates of 95-98% and 3x higher engagement. Furthermore, SMS service updates we’re integrated into their back end CRM using our SMS API.
Results
A trackable Bitly URL link was used to track the number of customer’s clicking from the SMS text message to the website. Resulting in a 10.43% click through rate, around 4x greater than email marketing.
Sitting behind the Bitly link was a UTM link created in Google Analytics to track direct sales conversions. The SMS text marketing campaign cost just £490+VAT and reached 19,600 existing customers. Resulting in over £7,800 in online orders and delivering excellent return of 16x ROAS – A brilliant return on investment!
The Text Global team helped optimise the written SMS message content and date/time the campaign is sent to achieve better engagement, click through rates and ROAS (return on advertising spend).
Unlike other SMS suppliers we use a URL opt-out mechanism for customers to unsubscribe. Making it much easier for the recipient to opt out from SMS marketing.
By integrating a simple delivery dispatch SMS text notification, Melody Maison saw a decrease in customer service enquiries by up to 60% across email and all social channels. Therefore reducing staff downtime and providing a higher level of overall customer service.
SMS Delivery
Click through rates of
ROAS
Testimonial from Melody Maison
“We have been using Text Global for over 5 years now & can say we are very happy with their service. Andy and the team are very easy to work with and is always on the end of the phone when needing tips and advice on getting the best marketing results. Thank you Text Global”
Rachel Oates – General Manager